What is a copywriter?
A copywriter is a professional who writes text, also known as "copy" designed to inform, persuade, or inspire a specific audience. This copy is often used in advertising, marketing, and branding to help businesses promote their products, services, or message.
What does a copywriter do?
A copywriter creates a wide range of written content, such as:
• Adverts - online and print
• Website content
• Social media posts
• Email campaigns
• White papers
• Product descriptions
• Brochures and flyers
• Taglines and slogans
What is the goal of a copywriter?
To grab attention, convey value clearly, and encourage action, whether that’s buying a product, signing up for a newsletter, or simply remembering a brand. Key traits of a good copywriter:
• Strong writing and grammar skills
• Creativity and adaptability
• An understanding of audience psychology
• Research skills to learn about industries and products
• Ability to write with brand tone and voice
Why would a business need a copywriter?
Businesses need copywriters because clear, compelling writing helps them connect with their audience, build trust, and drive action. Here’s why copywriters are essential:
1. Turn Browsers into Buyers: Copywriters craft persuasive messages that guide customers from interest to purchase, whether it's a product description, sales page, or ad.
2. Communicate Brand Value: A good copywriter translates what a business offers into language that resonates with its target audience, making complex ideas simple and engaging.
3. Boost Online Visibility SEO-savvy copywriters help businesses rank higher in search engines by writing keyword-rich content that attracts organic traffic.
4. Maintain a Consistent Voice Copywriters ensure that all content - websites, emails, social posts, brochures, reflects the brand’s tone and personality consistently.
5. Save Time and Resources Business owners are busy. Copywriters take the burden of writing off their shoulders, delivering high-quality content quickly and professionally.
6. Drive Conversions Whether it’s getting someone to click, sign up, or buy, copywriters know how to write with purpose—and results.
What is SEO web copy?
SEO web copy is written content on a website that is specifically crafted to help the site rank higher in search engine results (like Google), while also engaging and converting readers.
Here’s what it involves:
1. SEO (Search Engine Optimization): This means using techniques that make your content more visible and attractive to search engines. Key elements include: Keywords and phrases: Strategically using words and phrases that people search for Headings and subheadings: Structured formatting for better readability and ranking Meta descriptions and title tags: Brief, compelling summaries that show in search results Internal linking: Connecting to other relevant pages on the same site
2. Web Copy This refers to any text on your website, such as: - Homepage content - Service or product descriptions - About pages - Blog posts
3. Why It Matters Good SEO web copy: - Attracts organic traffic (visitors from search engines) - Engages readers by being clear, helpful, and aligned with what they’re looking for - Drives conversions, like signing up, making a purchase, or contacting you SEO web copy is where searchability meets storytelling, helping businesses get found online and turn visitors into customers.
Do you offer a subscription package?
Yes, I offer subscriptions for ongoing work and also services for one off projects.
What is the turnaround time for a project?
This all depends on the size and complexity of the project. Once we have agreed to create your project we will agree on a timeframe and delivery date.
How much do your services cost?
Each project is different and therefore there are no fixed prices. I always provide a free estimate prior to agreeing on a project.
How do we get started?
You can contact me via the contact form, or email me at jbcopywriters@gmail.com We can then arrange a meeting to discuss your requirements. I also follow up with a clear plan of your project.